Science, Nature & Maths      Mathematics

Zur Korrelation von Werbung und Literatur: Eine soziokulturelle Studie zu einem literarästhetischen Werbeformat der 1950er-Jahre und deren Relevanz ... einen kompetenzorientierten Deutschunterricht

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Hard Cover
£56.35
£51.81
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Book Details
Language
German
Publishers
Peter Lang; New edition (7 Mar. 2024)
Weight
0.48 KG
Publication Date
07/03/2024
ISBN-10
3631768095
Pages
276 pages
ISBN-13
9783631768099
Dimensions
13.97 x 2.13 x 21.59 cm
SKU
9783631768099
Author Name
Christine Ansari (Author)
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Das Buch erfasst textuelle, visuelle und poetische Strukturen von Werbeanzeigen in literarischen Texten analytisch, und es stellt ein auf andere Werbeformate übertragbares Analyseraster vor. Deutsch-didaktische Anschlussüberlegungen legen dar, welche Möglichkeiten sich im Bereich der Lesekompetenz und des literarischen Lernens bieten.

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