Защита обороны: - Формирование стратегических коммуникаций, корпоративная социальная ответственность и создание репутации в оборонной промышленности ... reputacii w oboronnoj promyshlennosti SShA
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Цель данного исследования - пролить свет на то, как подрядчики в оборонной промышленности США представляют себя в корпоративных коммуникациях, особенно по отношению к их предполагаемой национальной репутации и предполагаемым интересам в миротворчестве. Точнее, я раскрываю фреймы, используемые компаниями Northrop Grumman и Lockheed Martin в их неэкономических отчетах для защиты или легитимации своей деятельности и существования.
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