Transform Your Lens, Transform Your LifeIn this game-changing guide, legendary sales coach Joe Crisara challenges you to replace your outdated business perspective with the new Pure Motive Service approach. From PHCE companies ready to scale to blue-collar pros seeking profit growth, What Should We Do? is a step-by-step home service sales system revolutionizing contracting businesses.

The definitive guide on repackaging, differentiating, and selling services at a higher perceived quality and for more money than anyone in the market. What Should We Do? gives tangible advice to all home service providers on dealing with the pains, troubles, and struggles that contractors face.

Joe Crisara's down-to-earth style and direct approach are based on his personal experience in the field. Covering Pure Motive Service, goal setting, methods of persuasion, proposal crafting, client objections, referrals, and so much more, What Should We Do? can help any home service provider win sales, double their profit, and grow their home service business.

Reviews"For every home service salesperson competing on price, you've got to read this book. In just the first few pages you'll get paradigm shifts that can change the trajectory of your life.

You've got to read this book!" - Amanda Holmes, Keynote Speaker, Co-Author of the Bestseller, The Ultimate Sales Machine"Joe understands how to transform home service professionals into respected sales leaders who master the customer experience. "- Jeb Blount, Founder and CEO of Sales Gravy, Keynote Speaker, Author of Fanatical Prospecting"What is the #1 reason service businesses fail? It is the lack of customers or sales.

If you want to succeed, you must master persuasion and influence. These are the skills you can learn in Joe Crisara's book What Should We Do?"- Kurt Mortensen, Author of Maximum Your Influence, Persuasion IQ, Laws of Charisma, and the Podcast Maximize Your Influence"'Your ego is not your amigo!' If you're looking for a trusted playbook to run a successful home services company, Uncle Joe delivers.

His years of experience, tactics, and beliefs put to use with successful outcomes are right in this book. He gives you the tools to help, but you have to take action because ambition without action is useless.

No zero days!- Chris Yano, CEO of RYNO Strategic Solutions, Host of the To The Point Home Services Podcast, RYNOss. com"Joe starts with helping contractors mentally believe they can hit new goals, and then he spells out the practical steps to elevating the trajectory of their business.

"- Tom Howard, VP of Customer Experience, ServiceTitan"Joe and his teachings have helped our business immensely! His approach to providing the best possible customer service is something that any business can benefit from and use to take their service to the next level. "- Chad Peterman, President and CEO, Peterman Brothers"As the sales profession matures into the 21st century, selling with integrity has proven to create massive and sustainable sales results.

With one simple question, "What should we do?" Joe Crisara embodies selling with integrity in the modern age. Be comprehensive in your evaluation of your customer's problems, offer a variety of solutions, and allow the customer to make the best decision for themselves.

Read this book and prosper in sales. "- Weldon Long, Author of The NY Times and Wall Street Journal Bestseller: The Power of Consistency.