Voice of the New Generation: How Gen Z's Values Transform Product Reviews and Consumer Trust
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The book uses empirical data to show that Gen Z favors recent, peer-generated, and transparent reviews, influencing their buying choices and views on brand credibility. Structured to cover demographic analysis, digital platform roles, and strategic marketing engagement, it provides actionable insights for marketers to connect authentically with Gen Z.
With case studies and future trends, the book offers a comprehensive look at how market dynamics are evolving due to Gen Z’s influence, guiding stakeholders to foster lasting brand loyalty in a competitive digital age. .
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£27.18
£28.33 -
£10.58
£12.58 -
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£17.13
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