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He was the predecessor of Charles Atlas and Jack LaLanne, and has been credited with beginning the culture of health and fitness in the United States. Macfadden founded Physical Culture magazine in 1899, and was editor up to the August 1912 issue.
Aided by long-time Supervising Editor Fulton Oursler, Macfadden eventually grew a publishing empire, including Liberty, True Detective, True Story, True Romances, Dream World, Ghost Stories, and the once-familiar movie magazine Photoplay. .
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