Visual Merchandising E Comportamento D'acquisto Impulsivo Dei Consumatori
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£27.18£28.33 -
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£16.71
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Coinvolgere i clienti, promuovere gli acquisti e migliorare la loro esperienza di acquisto sono gli obiettivi principali. Il comportamento di acquisto impulsivo dei consumatori indica la loro propensione a fare acquisti impulsivi e casuali, senza pensarci troppo.
Piuttosto che essere motivato da una valutazione ponderata dei bisogni o da un processo decisionale logico, è spesso influenzato da sentimenti, desideri o stimoli esterni. L'acquisto impulsivo è largamente influenzato da fattori quali la gratificazione immediata, la disposizione dei negozi, l'illuminazione, il colore e l'esposizione dei prodotti.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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