Verteidigung der Verteidigung: - Strategische Kommunikation, soziale Verantwortung von Unternehmen und Reputationsaufbau in der US-Verteidigungsindustrie
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Reviews & Ratings
Die vorliegende Untersuchung soll Aufschluss darüber geben, wie sich die Auftragnehmer der US-Rüstungsindustrie in ihrer Unternehmenskommunikation darstellen - vor allem im Hinblick auf ihr vermeintliches nationales Ansehen und ihre wahrgenommenen Interessen an der Friedensschaffung. Genauer gesagt, decke ich die Frames auf, die von Northrop Grumman und Lockheed Martin in ihren nicht-wirtschaftlichen Berichten verwendet werden, um ihre Operationen und ihre Existenz zu verteidigen oder zu legitimieren.
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£27.18
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