Business, Finance & Law      Management

Verbraucherverhalten und Konsum von Bio-Lebensmitteln: In und um Mumbai, Indien

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Book Details
Language
German
Publishers
Verlag Unser Wissen (21 Mar. 2024)
Weight
0.42 KG
Publication Date
21/03/2024
ISBN-10
6207284429
Pages
284 pages
ISBN-13
9786207284429
Dimensions
15 x 1.63 x 22 cm
SKU
9786207284429
Author Name
Doel Mukherjee (Author)
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Das Buch befasst sich mit einem Aspekt des Green Marketing. Es betrachtet das Konsumverhalten aus der Perspektive eines Verbrauchers, der sich der nachhaltigen Entwicklung bewusst ist.

Es versucht herauszufinden, wie die Verbraucher auf die Verwendung von Bio-Lebensmitteln reagieren, wie sie diese konsumieren und welche anderen Faktoren den Kauf beeinflussen könnten. Es befasst sich auch mit dem Anbau von Bio-Lebensmitteln in Indien mit besonderem Schwerpunkt auf der Stadt Mumbai und zwei anderen Bundesstaaten in Indien.

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