Welcome to "UX Mastery: The Art & Science of User Experience Design," a comprehensive guide designed to elevate your understanding and practice of user experience (UX) design. Whether you are a seasoned UX professional, a product manager, or someone new to the field, this book aims to provide you with the tools, techniques, and insights needed to create exceptional user experiences.

Throughout this book, you will discover a blend of art and science in UX design. The art lies in understanding human emotions, behaviors, and aesthetics, while the science involves data-driven decision-making, usability principles, and systematic processes.

Together, they form the foundation of mastery in UX design. As you embark on this journey, you will explore 101 industry techniques that will shine a light on your product design processes.

Each technique is presented with practical tips, real-world examples, and step-by-step applications to help you integrate them into your workflow seamlessly. What's in the book?1.

Foundations of UX Design2. 101 techniques and methods3.

Real-World Applications4. 20+ ready to use templates (digital access)5.

Industry examples & researched statistics. .