Управление брендом: Текст и примеры: Text i primery
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Однако лишь немногие книги по управлению маркетингом действительно отражают иобъясняют концепции маркетинга в легко понятной и четкой манере. Эта книга написана с целью изложить основы в очень понятной манере.
Она охватывает темы, которые жизненно важны для фундаментального понимания маркетинга. Содержание этой книги охватывает учебную программу, применяемую в большом количестве университетов на уровне UG и PG.
Дляиллюстрации применения концепций маркетинга в книгувключены примеры из практики. .
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£27.18
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