According to a recent Statista report (Norrestad, 2022), the Fintech industry has experienced significant growth, with a 68% increase in Fintech startups from 2018 to 2021. Additionally, the global Fintech market is projected to grow at a compound annual growth rate (CAGR) of 23.

58% from 2021 to 2025, as stated in the (81 Key Fintech Statistics 2021/2022: Market Share & Data Analysis, n. d.

). This rapid growth is expected to lead to a surge in digital transactions within a short period.

To effectively compete and make strategic business decisions with a wide range of insights, Fintech companies need to establish and maintain foolproof Cloud Data Lakes. However, building and managing a data lake has become problematic due to inappropriate management decisions, non-strategic approaches, technical solutions, and inefficient governance.

To address these challenges and their impact on the Fintech business, this research paper proposes a conceptual framework and strategies for identifying pain points in building a cloud data lake within the Fintech industry, specifically to BNPL - Buy-Now-Pay-Later. The proposed framework will offer a comprehensive 360º view for managing constraints.

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