Unité d'analyse dans la recherche en entreprise: Explorer l'essence : Révéler l'unité d'analyse dans la recherche sur les entreprises
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Le livre approfondit les fondements théoriques, les paradigmes de recherche, les méthodes d'identification et les techniques d'analyse. Il explore également les applications dans des domaines tels que le marketing, le comportement organisationnel et la finance, en discutant des tendances émergentes, des considérations éthiques et des orientations futures.
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£27.18
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