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Business, Finance & Law      Careers

Unit economics: Data Driven Decisions for Business and Startups

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Book Details
Language
English
Publishers
Independently published (24 Mar. 2024)
Weight
0.3 KG
Publication Date
24/03/2024
Pages
216 pages
ISBN-13
9798879317756
Dimensions
15.24 x 1.24 x 22.86 cm
Reading Age
12 - 18 years
SKU
9798879317756
Author Name
Daniil Khanin (Author)
Entrepreneur, founder and CEO of d2decisions, a company producing financial modelling solutions for startups based on unit economics and Goldratt's theory of constraints.Leading expert in the field of unit economics. Author of methods for creating, calculating and implementing models in business.Since 1998 I have been working in the field of internet business, during this time I created, developed and sold: advertising agency Webreklama (2005—2013), advertising holding МеХа (2013—2018), personalisation service for e-commerce Crossss (2012—2014).I also launched about 20 unsuccessful projects, such as a directory, news portals, map service, taxi calling service, civic initiatives service, several online shops.Read more about this authorRead less about this author
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Description
How to make business less risky and more predictable? How to calculate in advance whether a startup will be a successful investment of investment, effort and time? New times dictate new approaches: this book is dedicated to unit economics, a method that has proven its effectiveness in practice. Illustrations, examples from life and the global economy, consistency and accessibility of the presentation make it a desk book not only for aspiring entrepreneurs, but also for existing business owners and experienced managers.

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