I am most excited about my new book, Spiced: The Global Marketing of Psychoactive Substances. Its purpose is to promote new thinking about the marketing and regulation of psychoactive substances, from salt and sugar to tobacco, alcohol, marijuana, opioids and cocaine. A little on my background and other activities: After college I spent the next nine years learning and then practicing how to kill people as an officer in the U.S. Navy Underwater Demolition/SEAL Teams. I have spent the last three decades promoting peace between people. This latter theme is reflected in all my books and current activities. My first book published in 1984 (now in its 4th edition) was meant to help Americans better understand and get along with Japanese. Next I began working with Philip Cateora on International Marketing, now in its 17th edition. Trade causes peace is the fundamental theory of that book. Both China Now, Global Negotiation, and Inventive Negotiation promote peace through international exchange and innovation processes. All in the Family (2nd edition) promotes peace within families and addresses the most important problem facing Americans circa 2020 - the rising decrepitude of baby boomers. All this work is underpinned by over thirty years of scholarship focused on international marketing and negotiation. I studied both Marketing and Cultural Anthropology in my doctoral program at UC Berkeley. I have worked with colleagues in twenty-four countries, briefly sharing the stage with Mikhail Gorbachev and His Holiness the Dalai Lama. I was a tenured professor at USC and am currently Professor Emeritus at the Merage School of Business, University of California, Irvine. I was also a director of the UCI Center for Citizen Peacebuilding (2000-08). Aside from my more technical work, I have published articles in the Harvard Business Review, the New York Times, the Los Angeles Times, USAToday, and the Christian Science Monitor. Articles focusing on my books and research have appeared in the Smithsonian Magazine, Chronicle of Higher Education, the Los Angeles Times, the Wall Street Journal, the Washington Post, Investors' Daily, BusinessWeek, Reuters, Parade Magazine, the AARP Bulletin, and on ABC Good Morning America. Numerous interviews have been aired on broadcast media (local, national, and foreign) including the BBC, NPR, NBC Nightly News, and Fox News. You can catch up with my ongoing projects at www.OrangeTreePartners.net. My speaking services are presented at http://www.leadingauthorities.com/speakers/John-Graham.html. The websites for my books are:www.Spiced.Worldwww.InventiveNegotiation.comwww.GlobalNegotiationBook.comwww.AllintheFamilyBook.uswww.ChinaNowBook.comFor International Marketing see http://highered.mcgraw-hill.com/sites/0073529974/information_center_view0/supplements.html I publish the photography from my world travels under a pseudonym, Adam Amador. See www.AmadorFamilyArts.com to view my artistic work.Read more about this authorRead less about this author