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Business, Finance & Law      Management

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

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Book Details
Language
English
Publishers
AMACOM (23 May 2024)
Weight
0.3 KG
Publication Date
02/07/2024
ISBN-10
1400245567
Pages
240 pages
ISBN-13
9781400245567
Dimensions
15.24 x 2.16 x 22.86 cm
SKU
9781400245567
Author Name
Edgar Papke (Author)
Edgar Papke is globally recognized as an organizational and leadership psychologist, and foremost expert in the alignment and innovative development of organizations, teams, and leadership. Working with clients ranging from Fortune 500 companies, multi-national organizations, and governments to small businesses, startups, and individuals, he brings his creative and unique life experiences to all his offerings, including his keynote speeches, workshops, and personal and team coaching.• He has delivered over 2,800 keynote speeches and talks.• More than 21,000 CEOs, executives and leaders have attended Edgar’s workshops and programs.• He is the bestselling author of the books True Alignment and The Elephant In The Boardroom. • Recognized as one of the globe’s top-rated speakers, he was honored as the Impact Speaker of the Year and International Speaker of the Year by Vistage, the world’s largest CEO network of over 21,000 members. • He mentors a worldwide group of True Alignment practitioners and coaches.• His ideas and writing have been featured by a number of publications, blogs and outlets, among them: Huffington Post, FOX News, Forbes, TED, AMA’s Playbook, Success Magazine, CIO, Investor’s Business Daily, and Smartblog,• He has served as a host for public television and radio.• Edgar holds a degree from The Culinary Institute of America, has received numerous awards including receiving the CIA’s prestigious Frances Roth Award and named as “The new breed of American Chef” by the NY Times.• As a singer-songwriter, he has released three albums, has performed worldwide, and was named to the Save The Music Foundation’s Honor Roll. Website: www.edgarpapke.com Email: Info@edgarpapke.com PH / Text: (+01) 720-427-6011Read more about this authorRead less about this author
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It cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of every member of the organization. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers.

But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise.

You will learn how to:Decipher customer expectationsDefine the brand as a solution to the customer's needsTurn the unique selling proposition into the missionAnd much moreYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company.

Nothing else matters until the entire organization is aligned. .

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