Transmediality and Advertising in Brazilian Fictional Works: Analysis of the work Latitudes 2013
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To this end, we carried out a theoretical mapping of the notions of series and their developments, according to authors such as Umberto Eco (1989) and François Jost (2012). In the second part of the analysis, we investigated the advertising present in the work, with the insertion of products, brands and the sale of a way of life, dialoguing with authors such as Rogério Covaleski (2015), John Berger (1974) and Luiz Celso de Piratininga (1994).
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£27.18
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