Tourisme et médias sociaux - Facebook : stratégies de marketing: Médias sociaux
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L'objectif de cette étude est d'analyser le degré d'influence du média social Facebook dans la prise de décision lors du choix d'une destination touristique et de relier l'image à l'image, en influençant le comportement d'achat, la consommation et la satisfaction. .
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