Tourism in a VUCA World: Managing the Future of Tourism
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It brought to the fore the fragility of the tourism industry in the face of bio-threats and other uncertainties such as climate change, disease, war, and terrorism. These issues have led to a growing need for a strategic re-evaluation of the tourism industry vis-a-vis volatility, uncertainty, complexity, and ambiguity (VUCA) in the environment.
Tourism in a VUCA World: Managing the Future of Tourism is an attempt to identify the new approaches to tourism in the near past, present, and future. Novel solutions can be expected through an integration of knowledge from the fields of social, physical, and biological sciences.
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£27.18
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£10.58
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