Science, Nature & Maths      Engineering & Technology

Tops und Flops, Mythen und Hypes im automobilen Marketing

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Book Details
Language
German
Publishers
Springer Vieweg; 2024th edition (9 May 2024)
Weight
0.74 KG
Publication Date
12/06/2024
ISBN-10
3662682923
Pages
407 pages
ISBN-13
9783662682920
Dimensions
15.6 x 2.39 x 23.39 cm
SKU
9783662682920
Author Name
Armin Schirmer (Author)
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Das Buch analysiert und pointiert Tops und Flops im Marketing der Automobilindustrie sowie aktuelle Mythen und Hypes von der Klimawende über die Verkehrswende bis zu Carsharing und dem ‚Purpose‘ von Automobilunternehmen. Dies erfolgt zum einen auf wissenschaftlicher Basis mit aktuellen Daten und Fakten, zum anderen ist das Buch meinungsstark und nennt bekannte Beispiele beim Namen.

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