Tomada de decisões: Ferramentas de tomada de decisão
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000 dólares e não compreender como funciona a sua carteira de produtos e/ou o seu mercado. O facto de não analisar a forma como alcançou o lucro pode certamente levar a que este seja visto como uma coisa impossível de alcançar e não como uma consequência das suas estratégias.
A empresa deve evitar pôr em risco a realização de três objectivos estratégicos básicos: crescer, sobreviver e ser rentável. .
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