Before he co-founded Rhino Records and put decades of rock and roll history back into musical circulation, Harold Bronson was a devoted fan with boundless enthusiasm, a discerning ear and a near-photographic memory. He channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines before launching the Rhino label from the back room of the Los Angeles record store he managed.

Completing a trilogy that began with The Rhino Records Story (2013) and continued with My British Invasion (2017), this 40-year diary documents Bronson’s progress from student musician and journalist to label executive, where his fandom, wit and wildly creative imagination augmented and altered the course of many brilliant careers. Time Has Come Today contains accounts of significant events and meetings with noted hitmakers and reveals fascinating details that have never before been made public.

Featuring close encounters with:The MonkeesPeter NooneThe TurtlesAC/DCArthur Lee and LoveGene SimmonsMaurice GibbOzzy OsbourneJohn SebastianGeorge CarlinGeorge ClintonAndrew Loog OldhamHenny YoungmanElectric Light OrchestraNeil InnesMark LindsayPaul AnkaPeter AsherMickie MostBadfingerSpiritRod ArgentStephen BishopWally Amos. .

. and many more.