'This is a deep and rewarding exploration of human motivation' The Financial Times'Powerful and profound' - Matthew Syed‘This book will change your outlook on everything. ’ - Clare BaldingReimagining success in sport, business, education, politics and life.

In this compelling examination of our obsession with winning, Cath Bishop draws on her extraordinary mix of experience to trace how increasingly narrow concepts of winning constrain our personal and professional lives. How do we redefine success in order to explore our potential more effectively over the long- term? In this second edition, Cath adds fresh insight from working with leaders who are putting The Long Win into practice and offers additional tips and strategies to leaders looking to unlock sustainable high performance.

Cath is a triple Olympian, World Champion and Olympic silver medalist in rowing. In her career as a diplomat, she specialized in stabilization policy for conflict-affected parts of the world.

She now works as a coach and consultant, advising on leadership, performance and culture across business, sport and education, and teaches on Executive Education programmes at the Judge Business School, Cambridge University. She is a globally sought-after speaker.

‘It’s not often you can say a book will change your life, but this certainly could. ’ Daily Mail‘Anyone interested in motivation should read this book and think deeply.

’ Margaret HeffernanChosen by the Financial Times as one of its Best Business Books 2020. .