The Living Firm: A Journey into a Different Conception
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This book aligns itself with this cutting-edge research, presenting a theory of the firm that challenges traditional views. At its core, the book introduces an innovative theory based on two simple ideas.
First, it encourages readers to see businesses from a unique standpoint, offering a fresh understanding. Second, it suggests that today's business challenges arise from its cognitive dimension.
The central thesis proposes that businesses, as cognitive social systems, are entirely self-referential, thriving through continuous self-creation. .
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£27.18
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£10.58
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