The reality of official discourses, unfortunately, doesn't make much sense to most people, who live in an adverse reality and this relationship between official narratives and the "real reality" of all of us, so to speak, is tenuous. In this way, the reality of the people loses the logical meanings that would make it believable and understandable, which is only of interest to the dominant caste.

The social meanings of political discourses create reality, sometimes as it is, and at other times as the dominant groups would like it to be. The philosopher Eliseo Véron (1935-2014) stated that an ideology is not only, nor primarily, a repertoire of contents, but a grammar for engendering social meanings.

The social meaning of a discourse or a fact is not neutral, as it is the result of the interests of those who thought it up and seek to base their actions and public policies on these meanings. The dispute over the narratives of power is more alive than ever.

This master's thesis discusses these and other related issues, based on Discourse Analysis of political cartoons and their possible influence on the political positioning of readers and citizens. .