Diane Serbin (Stover) Hopkins – is a Certified Experience Economy Expert and has served as a leader in market communications, customer experience strategy, and innovation culture building for over 20 years primarily in the healthcare industry. She is nationally recognized as a content expert connecting brand promises to authentic customer experiences. She was one of the first Chief Experience and Innovation Officers in the US healthcare industry. She has received numerous awards for professional impact including Athena Award, St. Joseph County Chamber of Commerce, 2013 Winner, Experience Management Achievement Award, Strategic Horizons, 2013 Winner, National Customer Experience Professional Association Innovation Award, 2012, Professional Excellence Award, Society for Healthcare Strategy and Market Development – American Hospital Association.She has served as Founding Faculty, Certified Innovation Mentor Program- University of Notre Dame and faculty at the Pennsylvania College of Health Science.Diane speaks nationally and serves as a consultant to assist companies with exceptional experience and innovation strategy working with companies across the country. She is the author of Unleashing the Chief Moment Officers, It's Hard to be Easy and co-author of Advice from a Patient, Wake Up and Smell the Innovation and Out Care the Competiton.Read more about this authorRead less about this author