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For example, many people understand investing in a general sense, such as "I will put money in this company, and I want it back with a profit. " But what, exactly, are you purchasing when you make an investment? Why is the company offering an investment opportunity in the first place? Where is your money going (hint: it's often not to the company!)? The Foundations of Investing discusses key ideas, such as: • Public vs.
private companies • Why some businesses pay dividends, while others don't • Investors' rights or lack thereof • Debt vs. equity investments • What "securities" are and why that matters • Investment funds.
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