Pradip Chanda is a management consultant, author, columnist and noted speaker on the subject of corporate turnarounds and start-ups. Pradip's first book CORPORATE TURNAROUND (McGraw-Hill, 2002) is widely accepted as a useful Turnaround Guide by practising managers. CORPORATE TURNAROUND is a recommended Text Book in a number of Management Institutes around the world.His latest book A REQUIEM FOR A BRAND (Roli Books,2010) posits through empirical and experiential evidence that Brand Loyalty is INVERSELY proportional to the Education and Income levels of the target market and recommends appropriate fine tuning of business strategies in the new millennium, especially in Emerging Economies. Both Pradip's books reflect his vast experience gained during a very successful career in a a number of MNCS, such as Unilever, GSK and EMI Music spanning over forty years, including twenty as a CEO. Pradip's core competency has been the ability to conceptualize and champion clear business strategies while maintaining focus on achieving operational results. His work experience spans FMCG, Entertainment & Media and ITES businesses. Pradip has set up India Operations of a number of MNCs in India, and is available as an Advisor to MNCs seeking to enter rapidly growing markets in India. Presently Pradip undertakes Turnaround Consulting Projects. He is also the Senior Partner of a large PE Fund with a strategic investment focus in under-performing companies. His contact: pchanda@vsnl.comRead more about this authorRead less about this author