'The Emmanuel College Guide To Careers In Marketing' is a comprehensive resource for discovering today's hottest digital and traditional marketing career opportunities. Whether you are considering switching your career, or just beginning it, this book provides you with an inside look at the many different jobs that are in demand by employers.

This book begins by explaining 'what is marketing?' and 'what do marketers do?'. This provides a framework for understanding the many different career options available, and which of these might best align with your goals, skills, and interests.

Over two dozen career paths are discussed, providing insights into key job responsibilities, their pros and cons, and what it takes to succeed. Also provided is guidance on salaries, career paths, and suggestions for landing one's first job.

Special emphasis is given to today's in-demand digital marketing careers including user experience design, digital analytics, e-commerce, search engine marketing, digital marketing management, social media marketing, and web communications management. Each of the major traditional marketing career options is also detailed including marketing research management, brand management, product management, advertising and media management, shopper marketing, demand generation, lead generation, customer relationship marketing, consumer promotion, trade promotion, direct marketing, and event marketing.

Consider 'The Emmanuel College Guide To Careers In Marketing' as a valuable tool for finding a fulfilling and rewarding career. .