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The Disruptive Innovation Formula: Strategies to Create Disruptive Innovation in Your Business (The Strategy Nexus: Business & Brand Insights)

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Book Details
Language
English
Publishers
Independently published (16 April 2024)
Weight
0.21 KG
Publication Date
16/04/2024
Pages
152 pages
ISBN-13
9798323035380
Dimensions
15.24 x 0.89 x 22.86 cm
SKU
9798323035380
Author Name
Shah Mohammed (Author)
Shah Mohammed M is an accomplished Business Strategy and design-thinking consultant with a passion for innovation and user-centred design. He is the founder of D-Cube Designs, a leading design consultancy based in Chennai, India. With a Master’s degree in Design from IIT Kanpur, India, which he obtained in 2004, Shah brings a strong academic background and a wealth of practical experience to his work.As an Industrial Designer, Shah has played a pivotal role in successfully developing and launching over 300 products across various industries over the past decade. His expertise spans the entire product lifecycle, from conducting in-depth user research to designing intuitive and aesthetically pleasing solutions. Shah’s keen understanding of customer needs and his ability to translate them into innovative product designs have earned him a reputation for excellence in the industry.In addition to his contributions to the field of design, Shah has also established himself as a sought-after Business Strategy consultant. Leveraging his customer-centric approach, he has provided valuable insights and guidance to businesses of all sizes, helping them identify market opportunities, develop effective strategies, and drive growth. His expertise in areas such as branding, emotional branding, creativity techniques, leadership, and building competitive advantages has made him a trusted advisor to CEOs, startup founders, and aspiring entrepreneurs.Shah is an avid blogger and has been sharing his knowledge and insights through his blog for the past six years. With over three hundred articles covering a wide range of topics, including Branding lessons, Design Thinking, Business Strategy, and Psychology in Business, his blog has become a valuable resource for professionals seeking practical advice and inspiration.Read more about this authorRead less about this author
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From Netflix disrupting the entertainment industry to Airbnb revolutionizing travel accommodations, examples of disruptive innovation are all around us. These companies succeeded not by incrementally improving existing products or services, but by anticipating future trends, targeting underserved customers, and reimagining entire industries.

They challenged conventional wisdom, embraced new technologies, and created value in ways that were previously unimaginable. However, for every successful disruptor, there are countless established companies that failed to adapt to changing market conditions and customer needs.

Blockbuster, Kodak, and BlackBerry are just a few examples of once-dominant firms that were overtaken by more innovative competitors. The purpose of this book is to provide a short guide to the strategies that companies can use to create disruptive innovations and stay ahead of the curve.

Drawing on extensive research and real-world examples, we will explore a wide range of topics, from anticipating future trends and observing extreme users to reimagining business models and breaking functional fixedness. The goal of this book is to inspire and equip you to become a disruptive innovator in your own industry.

Whether you are a seasoned executive or a young entrepreneur, the strategies presented here will help you navigate the challenges and opportunities of the 21st-century business landscape. By embracing disruptive innovation, you can not only survive but thrive in an age of unprecedented change and uncertainty.

Don't settle for incremental improvements and short-lived successes. Embrace the power of disruptive innovation and unlock your company's true potential with "The Disruptive Innovation Formula: Strategies to Create Disruptive Innovation in Your Business.

". .

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