Angeline Close Scheinbaum is The Dan Duncan Professor of Sports Marketing and Associate Professor of Marketing at Clemson University. Her past appointment was Associate Director of Research for The Center for Sports Communication & Media and Associate Professor at The University of Texas at Austin in the Stan Richards School of Advertising & Public Relations. She studied at the University of Georgia’s Terry College of Business (Ph.D., 2006, Business Administration--Marketing) and Grady College of Journalism & Mass Communication (M.M.C, 2002, A.B.J, 2000). Her experience teaching business is grounded in industry experience in sports marketing and co-founding a small business. She has taught 15 different courses in business, marketing, and advertising and enjoys mentoring graduate students. Currently, she teaches Service Marketing. Other classes she has taught include Doctoral Research Methods II, Psychology of Advertising, and Integrated Communication Management.Professor Close Scheinbaum's research stream is grounded in explaining and predicting linkages among consumer attitude, affect, cognition, behavioral intent, and consumer behavior. This chain has been developed in traditional mass communication contexts; yet, the experiential/live/face-to-face nature, along with the duality of event sponsorship, deserves distinct models. For this reason, the context of her work is often sponsored events. The theories she tends to develop come mainly from psychology-- affect transfer, resistance, cognitive schema, social identity, image transfer, congruency, and balance theory. Dr. Close Scheinbaum has published over twenty peer-reviewed publications in respected journals such as Journal of Academy of Marketing Science, Journal of Business Research, Journal of Advertising, European Journal of Marketing, Sport Marketing Quarterly, and Journal of Advertising Research. Dr. Close Scheinbaum co-authored “Advertising & Integrated Brand Promotion” (w/ Tom O'Guinn, Chris Allen, & Richard Semenik) and edited the scholarly books: “Consumer Behavior Knowledge for Effective Sports and Event Marketing” (w/ Lynne Kahle) and “Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail”.Dr. Close Scheinbaum served as Chair of The University of Texas at Austin Recreational Sports Committee (2018-2019) and served Faculty Council (2013-2105). She has served in national leadership roles with the American Marketing Association and Academy of Marketing Science—as VP Membership and co-chair of the AMS 2015 Annual Conference. She has earned awards in both service such as reviewing and research—best paper award at the Academy of Marketing Science conference (2013) and American Marketing Association Sports Special Interest Group paper of the year (2016). Passions are in family, volunteerism and tennis.Read more about this authorRead less about this author