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The Covert Code: Mastering the Art of Digital Marketing

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Book Details
Language
English
Publishers
ForbesBooks (18 Jun. 2024)
Weight
0.45 KG
Publication Date
18/06/2024
Pages
200 pages
ISBN-13
9798887504971
Dimensions
15.24 x 2.29 x 23.11 cm
SKU
9798887504971
Author Name
Anna Covert (Author)
Anna Covert is the founder of Covert Communication, the largest digital marketing firm in Hawaii. Over the past twenty years, she has become recognized in the industry as an authority in digital advertis-ing and is known for her unwavering business ethics. A powerhouse, Covert has worked with hundreds of companies worldwide, in a wide range of industries. Her team has developed API technology solutions for both SunPower and Panasonic and is featured as a preferred marketing partner for their extensive dealer networks.From high-end consulting with Fortune 500 companies to helping small businesses avoid being taken advantage of, her mission is to uplift the industry and protect consumers from the escalating online marketing and media fraud that plagues online platforms, including Search, Display, and other online advertising platforms and networks. A true entrepreneur, Covert also operates several other marketing and technology businesses.Anna graduated cum laude from Bentley University—Business School in Waltham, Massachusetts with a bachelor of science in marketing and a minor in management. In her spare time, she enjoys golf, travel, and spending time in the orchid house with her daughter and miniature dachshund.Read more about this authorRead less about this author
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Target the right people, with the right message, at the right time. To win at any game, you need to understand the rules.

The same is true when you buy online media. You need to know the strategies that will help you achieve your goals.

You must understand how digital media works in order to pick the right partners, ask the right questions, and identify the best tactics for success. The Covert Code is your playbook for mastering the art of digital marketing.

With digital marketing expert Anna Covert as your guide, you'll learn how to make smart, strategic decisions to optimize your marketing budget to reach the right people at the right time and achieve the right results. You'll also find tools to help you assess the cost of each new customer and to build a digital campaign designed to maximize your ROI.

It's time to take back control of your online marketing. The Covert Code will equip you with the solutions you need to win every time you advertise online.

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