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Arts & Photography      Music

The Audience Is Listening: A Little Guide to Building a Big Podcast

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Book Details
Language
English
Publishers
Page Two Press (7 Jun. 2024)
Weight
0.25 KG
Publication Date
06/06/2024
ISBN-10
1774585278
Pages
214 pages
ISBN-13
9781774585276
Dimensions
13.34 x 1.37 x 20.32 cm
SKU
9781774585276
Author Name
Tom Webster (Author)
Tom Webster is partner at Sounds Profitable, dedicatedto setting the course for the future of audio. He has thirtyyears of experience in streaming, podcasting, audiobooks,terrestrial radio, and everything else that we stick in ourearballs. In his previous work, with Edison Research, Websterwas the co-author of the annual Infinite Dial® study,the longest-running study of consumer media habitssince 1998, as well as the Share of Ear® and Edison PodcastMetrics studies. With Sounds Profitable, his body ofwork includes dozens of the most influential reports inpodcasting, and he is one of the most widely cited audioresearchers in the world.Tom is an expert on audience behavior and has workedfor some of the largest media properties, shows, andpodcasts in the world. He has conducted research for syndicatedprograms such as The Howard Stern Show and ElvisDuran and the Morning Show, consulted the radio stationwith the largest weekly reach in the world, and currentlyworks with over half of the Top 50 podcasts and Top 20podcast networks. He once designed and executed thelargest study of consumer music tastes in UK history, andhe has provided audience and research consultation serviceson six continents.Tom has performed card magic for Paula Abdul, shareda martini with Tom Jones, and can recommend your nextnew favorite album.Read more about this authorRead less about this author
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“How do I get more listeners?”You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry.

This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time.

This book will be useful to you for the rest of your career, because it will show you how to make your podcast better. The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.

You’ve been told that you need to be passionate about your topic. That’s true, of course.

But it won’t guarantee you an audience. No one deserves an audience, but you can earn one—a body of humans who look forward to your show, week after week, and make it a regular part of their lives.

Ultimately, every podcaster is producing an entertainment, a diversion in a universe full of diversions. In such a universe, the listener is in complete control.

You only need to spend some time with them, learning from them, and their secrets become a little less mysterious. It is this arcane knowledge that can turn your podcast into a show, a thing people care about enough to tell somebody else about.

It’s that last bit that really matters. In The Audience is Listening, Tom Webster will show you how to do it.

. .

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