Say no to boring newsletters and transform your marketing with this straightforward and actionable guide to email marketing. As an artist or maker, there’s no more powerful way to connect with your customers and drive sales than email marketing.

But so many artists and makers drop the ball when it comes to email marketing, out of fear, frustration, or both. But that’s about to change.

In this in-depth guide, artist and creative business coach Megan Auman walks you through her proven method for email marketing, dispelling myths, bad practices, and mindset struggles along the way. Drawing on her experience using email marketing to sell jewelry, classes, art, and products online, not to mention coaching and teaching artists and makers on their own email best practices, Auman shares her effective yet easy-to-implement email marketing strategies.

Whether you've got a list of thousands languishing on your computer or you’re just getting started (and struggling to get your first sign-ups), this book will give you the tools and confidence you need to make email marketing work for your business. Topics covered include:What email marketing is and isn'tWhere email marketing falls in the customer journeyHow to set up your listChoosing your opt-in incentiveUsing the 1:1:1 Rule to make writing emails easyFinding your email marketing workflowDealing with unsubscribesGrowing your email listAnd so much more!.