Business, Finance & Law      Management

THE ART AND SCIENCE OF POWERFUL BUSINESS WRITING

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Book Details
Language
English
Publishers
Clever Fox Publishing (11 Jun. 2024)
Weight
0.32 KG
Publication Date
06/06/2024
ISBN-10
9356486190
Pages
214 pages
ISBN-13
9789356486195
Dimensions
22.86 x 15.24 x 22.86 cm
SKU
9789356486195
Author Name
M U SHAH (Author)
M. U. Shah, a Civil Engineering graduate, has a scholarly distinguished academic career and illustrious professional journey. He has worked in India and North Africa on various prestigious infrastructure projects and is accredited with several exemplary achievements.Distinguished alumni of The National Institute of Construction Management and Research, he is the recipient of a Lifetime Achievement Award.An inspiring speaker, trainer and writer, he has authored several papers on technical and managerial topics. He has represented various Technical Committee of The Bureau of Indian Standards and The Indian Roads Congress and chaired or co-chaired many technical sessions and participated as a panelist in various seminars and conferences. He has also participated as Faculty for various training programme in India and abroad. He served as the Editor of Gammon Bulletin for over thirty years.Read more about this authorRead less about this author
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The Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life.

Several practical and down-to-earth tips in the form of readily actionable Dos and Don’ts are provided in the book. The book explains how to convey our contention with a logical, cogent and convincing argument that is powerful enough to change the reader's belief and make him buy our message.

A special focus is laid on making the communication respectful, tactful and non-offensive. Getting desired results through a business letter is a complex issue.

A properly strategised and tactfully written letter, the contractual tenability of your contention, the strength of supporting documents, relationships with the customer, relentless follow-up etc. , will collectively decide success or otherwise.

The book is full of ‘before’ and ‘after’ examples, highlighting undesirable and desirable versions with commentary. .

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