The AI Revolution in B2B Marketing and Sales: Disruptions of AI on Conventional B2B Markets
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The book offers a strategic framework for successful AI implementation, covering data readiness, talent acquisition, governance, and ethical considerations. Globally applicable principles foster human-AI collaboration, enabling organizations worldwide to harness AI's potential ethically and profitably in the B2B domain.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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