"The ABCs of Back-to-School Marketing Strategy" is your ultimate guide to conquering the lucrative back-to-school season. Written by marketing expert Harrell Howard, this handbook takes you on an enlightening journey through the world of back-to-school marketing, from understanding the market to crafting winning strategies.

Imagine standing at the edge of a vast ocean of potential customers, each wave bringing a new opportunity to connect, engage, and sell. That's exactly what the back-to-school season represents, and this book is your lifejacket, map, and trusted companion as you dive into these promising waters.

With a blend of humor, practical advice, and real-world examples, Howard breaks down complex marketing concepts into digestible chunks. You'll learn how to:• Decode the back-to-school market and its key players• Build a rock-solid foundation with market research and competitive analysis• Craft strategies that speak to both parents and students• Master both digital and traditional marketing tactics• Tell compelling stories that resonate with your audience• Forge powerful partnerships and collaborations• Measure your success and pivot when necessaryWhether you're a seasoned marketing pro looking to refine your approach or a newcomer eager to make your mark, this book has something for you.

Howard's writing style makes you feel like you're getting advice from a knowledgeable friend rather than reading a dry textbook. By the time you turn the last page, you'll be armed with the knowledge and tools to not just participate in the back-to-school rush, but to dominate it.

So, grab your pencils (or more likely, your tablet) and get ready to ace the test of back-to-school marketing!. .