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Business, Finance & Law      E-Commerce

The 10-Second Customer Journey: The CXO’s playbook for growing and retaining customers in a digital world

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Book Details
Language
English
Publishers
Practical Inspiration Publishing (11 Jun. 2024)
Weight
0.36 KG
Publication Date
11/06/2024
ISBN-10
178860590X
Pages
184 pages
ISBN-13
9781788605908
Dimensions
13.97 x 1.3 x 21.59 cm
SKU
9781788605908
Author Name
Todd Unger (Author)
Todd Unger is Chief Experience Officer of the American Medical Association, where he has driven record growth and gained international recognition for the organizations Customer Experience (CX) program.A transformational marketing and digital executive, Unger’s experience places him at the nexus of e-commerce, content, technology, product development, marketing and customer service—the building blocks of today’s customer experience.Unger spent a decade at marketing powerhouses Procter & Gamble and Leo Burnett (where he helped invent GladWare Containers) before he leapt into the exploding digital world as a product manager in the early days of America Online, leading the AOL Local business and pioneering a predecessor to today’s Yelp. As a Chief Digital Officer and CMO, he’s since led digital and marketing teams across large and small media companies, including Lifetime Television, Time 4 Media (a division of Time Inc.), and the Daily Racing Form.A frequent speaker and podcast guest on Marketing and Customer Experience, Unger also hosts the AMA’s award-winning video/podcast series, The AMA Update. He holds an MBA from Harvard Business School.Read more about this authorRead less about this author
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The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds.

The enemy in today’s customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the ‘tornado funnel’ buying process, will win.

But taming friction is no small feat. It takes the seamless integration of marketing, product, commerce and service into a cohesive, friction-free customer experience.

And that’s something today’s siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO). The 10-second Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital.

Todd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.

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