Стратегии маркетинга взаимоотношений среди кофейных франшиз: Производственные системы: Proizwodstwennye sistemy
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В общей сложности было проведено 384 опроса потребителей, регулярно посещающих франшизу Starbucks и Degas Café. Результаты показали, что клиенты потребляют кофе более трех раз в месяц, приходят ради разнообразия предлагаемых продуктов и обслуживания клиентов.
Сделан вывод, что в кофейных франшизах услуги и/или продукты, которые продвигаются на рынке, новые предложения и удовлетворенность клиентов имеют первостепенное значение для создания отношений лояльности к бренду. .
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£27.18
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