Stratégies de marketing relationnel parmi les franchises de café: Systèmes de production
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£16.71
£17.13
Reviews & Ratings
Au total, 384 enquêtes ont été menées auprès de consommateurs fréquentant régulièrement les franchises Starbucks et Degas Café. Les résultats montrent que les clients consomment du café plus de trois fois par mois, viennent pour la variété des produits proposés et le service à la clientèle.
Il est conclu que dans les franchises de café, les services et/ou produits commercialisés, les nouvelles offres et la satisfaction des clients sont d'une importance capitale pour créer une relation de fidélité à la marque. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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