STRATÉGIES DE MARKETING NUMÉRIQUE: Facteurs influençant les intentions d'achat en ligne
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Les progrès technologiques ont réussi à modifier la façon dont les gens travaillent, communiquent et achètent, ce qui se traduit par une plus grande proximité entre les consommateurs et les organisations. Dans ce contexte, les entreprises ont commencé à utiliser l'internet comme moyen de communication avec leurs clients, dans le but de promouvoir leurs produits et services et de stimuler les ventes.
Cet ouvrage aidera les gestionnaires et les entrepreneurs à comprendre quels sont les facteurs qui influencent le plus la consommation en ligne. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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