Stratégies de marketing à l'ère numérique: Le cas des microentreprises communautaires
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L'étude est basée sur un échantillon de recensement non probabiliste de 23 artisans, utilisant des enquêtes personnelles et des questionnaires comme instruments. Les résultats révèlent une limitation modérée de 0,538, avec 11% des artisans employant des stratégies favorablement, 57% modérément favorablement, et 32% défavorablement.
Ce livre offre un aperçu de la façon dont les stratégies de marketing numérique ont un impact sur les artisans, leur permettant de s'adapter aux changements du marché. commercial.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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