Strategien des Beziehungsmarketings bei Kaffee-Franchises: Produktionssysteme
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Reviews & Ratings
Es wurden insgesamt 384 Umfragen unter Verbrauchern durchgeführt, die regelmäßig die Franchiseunternehmen Starbucks und Degas Café besuchen. Die Ergebnisse zeigen, dass die Kunden mehr als dreimal im Monat Kaffee konsumieren, wegen der Vielfalt der angebotenen Produkte und des Kundendienstes kommen.
Die Schlussfolgerung lautet, dass bei Kaffee-Franchises die vermarkteten Dienstleistungen und/oder Produkte, die neuen Angebote und die Kundenzufriedenheit von größter Bedeutung sind, um eine Loyalitätsbeziehung zur Marke aufzubauen. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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