Strategie di marketing relazionale tra franchising di caffè: Sistemi di produzione
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Reviews & Ratings
384 sondaggi sono stati applicati ai consumatori che frequentano regolarmente i franchising Starbucks e Degas Café. I risultati mostrano che i clienti consumano caffè più di tre volte al mese, vengono per la varietà dei prodotti offerti e per il servizio al cliente.
Si conclude che nei franchising di caffè, i servizi e/o i prodotti commercializzati, le nuove offerte e la soddisfazione dei clienti sono di estrema importanza per creare un rapporto di fedeltà al marchio. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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