Business, Finance & Law      E-Commerce

Strategic planning in logistics and business development: Case studies

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Book Details
Language
English
Publishers
Our Knowledge Publishing (4 Jun. 2024)
Weight
0.15 KG
Publication Date
04/06/2024
ISBN-10
6207615689
Pages
92 pages
ISBN-13
9786207615681
Dimensions
15.24 x 0.56 x 22.86 cm
SKU
9786207615681
Author Name
Verónica Alejandra Gonzalez Muñoz (Author)
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Strategic planning is used as a mechanism for commercial and productive development by organizations. Therefore, it becomes a control mechanism for the development of commercial and productive standards, making this tool a mechanism of recognition of what the market can inform and thus, of the commercial opportunities to exploit.

This book exemplifies, through market research, the way in which the competitive development of micro-businesses can be planned, especially in sectors such as logistics and direct customer service. .

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