Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook―10th ICSIMAT, Ionian Islands, Greece, 2023 (Springer Proceedings in Business and Economics)
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Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
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£27.18
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