Cocoa production in the last decade has had an increase of 110% of exports, which is a significant figure, currently closed the period 2014, our country ranks fifth among the major cocoa exporting countries. In the Canton El Triunfo province of Guayas, has been developing rapidly, within which the Rio Verde Cooperative, with a total of 203 inhabitants, where agricultural work is carried out including cocoa production counting a total of 109.

75 hectares of this crop, being the generation of employment and livelihood for the inhabitants of the sector, where it was found that the development of a strategic plan to improve trade, allows the inhabitants of the sector to improve the quality of life by obtaining better income through the same product. The development plan leads to the creation of a cocoa association through which the cocoa is sold directly to an exporting company, obtaining the weight, qualification and fair price.

By means of which the care of the plant is improved, the yields of the production and therefore the income. .