Matt realizes that in some ways value creation is subtle, but in some ways it’s profound. He sees himself as someone who has been at the center of business for many years now with an orientation toward business value.

He knows he must add value if he wants to be successful. But this value creation concept sounds even more proactive.

Prior to now, Matt existed in a certain business-oriented domain he knew a lot about, but now he sees a business domain that is more comprehensive, and he knows very little. In this business fable, Matt, a successful salesperson at Matter Corp, suddenly finds himself losing ground while facing a formidable competitor, Minda, at MYND Corp.

Simultaneously, Matt meets a series of entrepreneurs and investors who immerse him in their worlds of value creation. With a newly acquired value creation mindset, Matt learns how to leverage his strengths in sales to create value and capture it, which changes the game for his career, company and clients.

Stop Selling and Start Creating Valueis for salespeople who want to activate their value creation mindset so they can start creating value and capturing it. It’s also for those people who want to better understand these value creators who generate revenue – often high-quality revenue.

After all, there are millions of them out there, often highly successful and well-compensated. They are the true rainmakers who see changing the game as their imperative.

If you want to see the value creation mindset in action then this book is for you. .