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Spying on Success: Competitive Intelligence Objectives, Tactics, and Sources (Mepso Media Management Series)

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Book Details
Language
English
Publishers
Mepso Media LLC (14 May 2024)
Weight
0.24 KG
Publication Date
14/05/2024
Pages
235 pages
ISBN-13
9798988762331
Dimensions
12.7 x 1.35 x 20.32 cm
SKU
9798988762331
Author Name
Michael G Schrenk (Author)
Michael Schrenk is a software developer, author and instructor. He specializes in Competitive Intelligence and in developing bots to perform intelligence gathering and automation. His first book, "Webbots, Spiders, & Screen Scrapers" (2007, No Starch Press, San Francisco) was called by Dr. Dobbs Journal, "The definitive work on the subject." Michael uses the Internet in new and innovative (odd?) ways to provide competitive advantages for his clients in The US, Europe and Asia.He also helps journalists more effectively use computers to conduct online research through automation and by describing where and how to find otherwise hidden online information. Mike is also a regular at DEF CON--the world's largest gathering of hackers, where he has presented nine times (including DEF CON China).No stranger to Europe--he's spent much time in both Moscow Russia and Madrid Spain, both as a consultant and as a keynote speaker at security and software development conferences. He has also taught at The Centre for Investigative Journalism at City College, London, and for the VVOJ in Belgium and The Netherlands. He's been featured in The Christian Science Monitor, California Public Radio, Radiotelevisione italiana, BBC World Service, and many others.Read more about this authorRead less about this author
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Competitive Intelligence creates advantages from information that other businesses ignore, or don’t have the wherewithal to process. Competitive Intelligence works by capitalizing on both unintentional communication and market dynamics.

For many organizations, Competitive Intelligence is a source of actionable intelligence that makes them both more competitive and better aware of upcoming challenges. Spying on Success represents twenty-five years of experience in developing and managing Competitive Intelligence campaigns for:Fortune 500 Companies,Silicon Valley Start-ups,Foreign Governments,Law Enforcement, andInvestigative Journalists.

This book explains, from a management perspective , the capabilities of Competitive Intelligence and describes, from conception to completion, how to develop Competitive Intelligence campaigns with a high return on investment. .

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