Ethnobotanist, Herbalist and Author, Kerry Hughes - with a 20-year record-of-success in natural product development - works at the nexus of market opportunity identification, innovative product formulation, and global natural product ingredient development. She is driven by a tenacious fascination with the potential health enhancing role plants can play, and her purpose is Ethno-Botanical Discovery and strategically innovating and expanding the boundaries of new natural product development. Through this, Kerry has catalyzed significant phyto-product breakthroughs that have been applied to bring to market new, efficacious and profitable products that not only heal people but also protect our threatened global biodiversity. Kerry’s love of natural products has compelled her to write and speak frequently on a variety of subjects. Her writing includes these in-depth text books: The Incense Bible, Taylor & Francis (2007), one of the first scientific reviews & examinations of incense, The Health Professionals Guide to Dietary Supplements, Lippincott, Williams & Wilkins (2006), a peer-reviewed guide to herbs and nutritional supplements, and Botanical Medicines: The Desk Reference for Major Herbal Supplements, Haworth Press (2002) an in-depth text-book on the medical aspects of many of our top supplements. Additionally, she has authored over a dozen articles in peer-reviewed scientific journals on various natural product topics. Kerry is the Founder of EthnoPharm; a consulting business focused on Natural Product Discovery and Development. She is also on the Scientific & Medical Advisory Boards for Amare Global and Hilma, and is on the Advisory Board for Global Food Forums. Previously, Kerry has acted as a consultant to the United Nations through the International Trade Centre (ITC) for international development projects involving botanicals and authored essential oil and organic reports for the Market News Service (MNS). As the Director of the US office of The Institute for Market Ecology (IMO), an eco-product certifier, she helped to co-develop and establish the Fair for Life Social & Fair Trade Certification in the US market, the highest-bar global Fair Trade certification standard. Today, she continues her work with standard development on the soon-to-be launched Certified Regenerative standard by A Greener World. Kerry has a background in Ethnobotany and Biochemistry, with a Bachelor of Science degree in Biochemistry, and a Master of Science degree in Agriculture with an emphasis in Ethnobotany and Soil Science from California Polytechnic State University, San Luis Obispo, California. She is also a certified Clinical Herbalist by the Berkeley Herbal Center, and has helped to establish the school and teach at the Herbal Academy of New England.Kerry is dedicated to using her experience and passion for the discovery and use of natural products to promote health for people and sustainability for the planet. Kerry recently returned from a botanical discovery adventure where she traveled extensively through Madagascar, working with the development of endemic Malagasy plants, and is currently residing in Australia with an interest in bringing Australian botanicals to market. Kerry has conducted botanical discovery in her travels to locations in South America, Africa and Asia.Read more about this authorRead less about this author