Sintomas de Fracasso das Pequenas Empresas: Factores internos Três M's (Gestão, Marketing, Dinheiro) Factores externos
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As razões externas para os fracassos das pequenas empresas que estão fora do controlo dos proprietários foram identificadas como inflação, condições económicas e problemas sindicais. A estrutura económica dentro da qual uma empresa deve existir actua como uma causa de fracasso que tem origem fora da própria empresa e não é resultado de actos de gestão.
Uma empresa não pode alterar o ambiente; deve ser capaz de a utilizar em seu benefício. O objectivo deste livro é determinar se as empresas exibiram sintomas de insucesso de pequenas empresas.
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£27.18
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